GLD Lozenges

GLDs Nicotine Lozenges 

GLDs Nicotine Lozenges by GW Products USA offer a premium, tobacco-free alternative for adult consumers seeking a discreet and convenient nicotine experience. These lozenges are perfect for individuals who want to consume nicotine without the hassle of smoke, spit, or tobacco residue, offering a clean and satisfying experience in any setting.

Nicotine Strengths:

• 2mg

Flavors:

• Berry

• Cherry

• Strawberry

• Lemon

• Fresh Mint

• Grape

• Spearmint

• Tropical

• Orange

• Watermelon

Unique Selling Propositions (USPs):

• Tobacco-Free: Provides nicotine satisfaction without the harmful tar, smoke, or carcinogens found in traditional tobacco products.

• Discreet and Portable: Easy-to-carry tins, ideal for users who need a convenient, odor-free way to use nicotine while on the go.

• Flavor Variety: A wide selection of classic and refreshing flavors to cater to different tastes.

• Clean Experience: No need to spit or deal with tobacco residue, providing a cleaner alternative to traditional methods.

• Efficient Delivery: Fast and consistent nicotine absorption, with effects felt within minutes for a quick, controlled experience.

Sales Pitch Focus Points:

• Health-Conscious Alternative: Emphasize the absence of tobacco and harmful substances like tar and smoke, making GLDs ideal for those looking for a cleaner nicotine option.

• On-the-Go Convenience: Encourage users to enjoy nicotine discreetly in professional settings, while traveling, or during social events no mess, no fuss. Make it visual - put the example of the long flight to Europe for the summer vacation, where you can’t have access to a cigarette:

• • You're 36,000 feet in the sky, wedged between a crying baby and a guy who thinks deodorant is a government conspiracy. You’ve got 7 hours left until Europe. No vape. No cigarette. No escape. 

  • Your leg starts bouncing. Your jaw tightens. The in-flight movie is Boss Baby 2. You're spiraling. All you can think is:

  • “I’d trade my window seat, my dignity, and half my vacation for a single puff right now.”

  • But wait…
    You reach into your carry-on, and like Indiana Jones grabbing the idol, you pull out: A Nicotine Lozenge.  Minty. Discreet. TSA-approved salvation.

  • You pop it in your mouth, lean back, and suddenly…  Zen mode activated.
    You're calm. Cool. You don't even care that the guy next to you just took off his socks.

  • No smoke. No shame. No stink.
    Just the smoothest way to beat cravings at 36,000 feet — or anywhere nicotine is a no-go.

• Premium Quality: Position GLDs as a high-quality, reliable product that delivers on taste, satisfaction, and discretion.

• Retail-Friendly Packaging: Tins are easy to display, with a modern design that appeals to both new and loyal customers.

Addressing Buyer Hesitations:

Flavor Strength / Longevity

Concern: How long does the flavor last?

Response: GLDs lozenges are crafted with bold, smooth flavors that last for an extended period, offering a premium, satisfying experience that lasts throughout use.

Price Comparison

Concern: How does GLDs compare with other brands like Zyn or Nicorette?

Response: GLDs are competitively priced, offering great value at an affordable price point (around $3.49 per tin), which is typically lower than some competitors like Nicorette or Zyn, with prices starting around $4 per tin.

Market Positioning vs. Competitors:

• Unique Flavor Profiles: With options like Cherry, Green Apple, and Lemon Lime, GLDs stand out from traditional brands that focus primarily on mint or tobacco flavors.

• Affordable Alternative: GLDs offer an affordable option that delivers quality and satisfaction, priced lower than many competing brands.

• Consistent Availability: GLDs offer reliable product availability and consistent supply, unlike other brands that sometimes face stock shortages.

Packaging & Logistics:

• 20 Lozenges per Tin

• 5 Tins per Retail Box - MOQ

• 40 Retail Boxes per Master Case

• Typical Retail Order: 2–3 cases per flavor (20–30 tins per SKU), focusing on top sellers (Cool Mint, Cherry, Cinnamon)

• Distributor Order: 100+ cases across the flavor range, palletized for bulk fulfillment

Sales Strategies:

• Target Audience: Former smokers and vapers, health-conscious individuals, professionals seeking discreet nicotine use, and consumers looking for a variety of flavor options.

• In-Store Promotions: Offer discounts or bundle deals for multi-can purchases to boost trial and loyalty.

• Educational Merchandising: Use comparison charts at point-of-sale to highlight the benefits of GLDs versus traditional nicotine products (e.g., cigarettes, cigars, or other nicotine lozenges).

• Retail Partnerships: Focus on building relationships with convenience stores, gas stations, and health-focused retailers to promote the product in high-traffic locations.