GLD Melts

GLDs Melts 

GLDs Melts by GW Products USA are an innovative, tobacco-free nicotine delivery system designed for adult users seeking a smooth, fast-acting, and discreet experience. These dissolvable melts are ideal for on-the-go use in professional, social, or travel settings—no smoke, spit, or equipment required.

Nicotine Strengths:

• 2mg

Flavors:

• Apple

• Banana

• Fresh Mint

• Mango

• Orange 

• Raspberry

• Strawberry 

• Tropical

• Vanilla

• Wintergreen

Unique Selling Propositions (USPs):

• Tobacco-Free: Pure nicotine delivery without the harmful components of tobacco — no tar, smoke, or combustion.

• Dissolvable Format: No spitting, no residue — the melts dissolve cleanly in the mouth for a convenient and discreet experience.

• Fast-Acting: Rapid nicotine absorption through the oral mucosa provides a quicker onset than some traditional alternatives.

• Flavor Variety: A bold and refreshing range of flavors that stand out from standard mint-only offerings.

• Portable and Convenient: Slim packaging fits easily into pockets, purses, or travel kits ready when you are.

Sales Pitch Focus Points:

• Discreet and Professional Use: Ideal for work, flights, or social gatherings no one will know you’re using it.

• Fast-Acting Relief: Melts dissolve quickly to deliver nicotine faster than many traditional methods like patches or gum.

• Cleaner Alternative: Tobacco-free, smoke-free, and spit-free  designed with wellness-conscious users in mind.

• Flavor Innovation: Unique blends like Mocha and Citrus Splash differentiate GLDs from generic lozenge or gum competitors.

• Modern Packaging: Sleek, professional look that supports strong retail presentation and consumer confidence.

Addressing Buyer Hesitations:

Melt Speed or Effectiveness

Concern: Will the melts work as quickly or effectively as gum or pouches?

Response: GLDs Melts are designed for rapid oral absorption, with effects often felt within minutes faster than gum and comparable to pouches without the bulk or waste.

Nicotine Strength Concerns

 Price Comparison

Concern: How does this compare to Nicorette, Lucy, or Rogue melts?

Response: GLDs Melts are competitively priced, typically $1–$2 less per pack than premium competitors, while offering equal or better strength, flavor variety, and convenience.

Market Positioning vs. Competitors:

• Unique Format: Melts combine the discretion of lozenges with the speed of pouches in a mess-free form.

• Flavor Innovation: A wide variety of flavors appeal to a broader demographic than the standard mint-only options.

• Consistent Supply Chain: GLDs maintains strong inventory control to avoid the backorders and delays common with larger brands.

• Attractive Retail Pricing: Priced lower than many national brands, creating better margins for retailers and greater value for customers.

Packaging & Logistics:

• 10 Strips per Pack

• 5 Packs per Retail Box - MOQ

• 40 Retail Boxes per Master Case

• Typical Retail Order: 2–4 cases per SKU, based on top-selling flavors like Icy Mint, Berry Chill, and Mocha

• Distributor Order: 100+ cases across flavors, often mixed for variety and high-demand SKU availability

Sales Strategies:

• Target Audience: Adult nicotine users seeking discretion, fast onset, and clean delivery including former smokers, vapers, and professionals.

• POS Education: Display clear product benefits and comparison charts vs. gums, lozenges, and pouches to guide new users.

• Retail Channels: Place in both traditional tobacco retail and wellness-forward spaces (e.g., convenience stores, airports, co-working shops).