Lucy Breakers

Lucy Breakers

Lucy Breakers are innovative, tobacco-free nicotine pouches designed for adult users seeking a discreet and flavorful nicotine experience. Each pouch features a unique liquid-filled capsule that, when broken, releases an extra burst of flavor and moisture, enhancing the overall experience. These pouches are ideal for use in various settings, including workplaces and public areas, without producing smoke or odor

Nicotine Strengths:

• 4mg

• 8mg 

Available Flavors:

• Mint

• Mango

• Apple Ice

• Berry Citrus

• Espresso

• Apple Cider 

Unique Selling Propositions (USPs):

• Tobacco-Free: Provides nicotine satisfaction without the harmful effects associated with tobacco, such as tar and carcinogens.

• Breaker Capsule Technology: Each pouch contains a capsule that, when broken, releases additional flavor and moisture, enhancing the user experience.

• Discreet Usage: Slim design allows for subtle use without smoke or odor, making it suitable for various settings.

• Flavor Variety: A diverse range of flavors caters to different taste preferences.

• Controlled Nicotine Delivery: Two strength options enable users to manage their nicotine intake effectively.

• Synthetic Nicotine: Made with lab-created nicotine, ensuring a tobacco-free product.

Sales Pitch Focus Points:

• Health-Conscious Alternative: Emphasize the absence of tobacco and the reduction of harmful substances compared to traditional smoking.

• Convenience and Discretion: Highlight the ease of use and the ability to consume nicotine without drawing attention or producing odors.

• Flavor and Strength Options: Discuss the variety of flavors and nicotine strengths available, allowing customers to choose based on their preferences and needs.

• Innovative Features: Introduce the 'Breaker' feature as a unique selling point that differentiates Lucy from other brands.
  
  

Addressing Potential Customer Hesitations:

Flavor Longevity:

• Concern: Some users may feel that the flavor doesn't last as long as expected.

• Response: The 'Breaker' capsule provides an additional burst of flavor, enhancing longevity and user satisfaction.
  
  

Nicotine Strength Concerns:

• Concern: The 8mg variant may seem strong to new users.

• Response: Lucy offers a 4mg option, allowing users to choose a strength that aligns with their preferences and tolerance levels.
  
  

Price Point:

• Concern: Customers might perceive Lucy as more expensive compared to competitors.

• Response: Lucy Breakers offer a premium experience with innovative features and a variety of flavors, providing value that justifies the price. Additionally, subscription options can offer cost savings.
  
  

Market Positioning vs. Competitors:

• Innovative Technology: The 'Breaker' capsule sets Lucy apart from competitors like Zyn, offering an interactive and enhanced flavor experience.

• Flavor Innovation: Unique flavors such as Espresso and Apple Cider provide alternatives to the traditional mint or citrus options commonly found in the market.

• Synthetic Nicotine: Ensures a tobacco-free product, appealing to health-conscious consumers.

• Competitive Pricing: While offering premium features, Lucy Breakers are competitively priced, often more affordable than similar products.

• Consistent Availability: Lucy maintains steady inventory levels, reducing the likelihood of stock shortages.
  
  

Packaging & Logistics:

• 15 Capsules per Tin.

• 5 Tins per Sleeve - MOQ.

• 18 Sleeves per Master Case.

• Can Design: Sleek and compact, designed for portability and discretion.

• Purchase Options: Available in single cans or multipacks through various online retailers.

• Subscription Services: Options available for regular deliveries at discounted rates.
  
  

Sales Strategies:

• Target Audience: Focus on health-conscious individuals, professionals seeking discreet nicotine options, and users interested in innovative flavors and experiences.

• Educational Approach: Inform customers about the benefits of tobacco-free nicotine consumption and the unique features of Lucy products.

• Promotions and Subscriptions: Highlight available discounts, subscription plans, or bundle deals to encourage purchases.